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Ditch Manual Efforts And Streamline Operations With Marketing Automation

For years, big businesses have always dominated the domain on the back of sufficient resources and manpower at the helm. They have always called the shot leaving virtually nothing for cash-strapped entities around. This phenomenon is prevalent across industries as small companies often lack the wherewithal to mount any serious challenge to the hegemony of those big players of the domain. The scenario however has been changing fast over the years and much of the credit goes to the arrival of cloud computing on the business firmament. Now, a ray of hope has emerged for small and mid-sized entities where they can imagine taking on the challenges of big players.

Take for instance, any organization can now invest in marketing automation platform regardless of the scale of operations and strength of the manpower at their disposal. It does not matter whether a company has only 10 or 20 employees or even less, as the benefits of cloud is equally available to one and all. So, with a little investment, any business can be up and running in no time. It’s now possible for even a small company to increase sales and maximize business efficiency without investing that much in the infrastructure. Which means, having an edge in the market is no longer a preserve of big entities alone.

Quite clearly, marketing automation platforms have done a great favour to those businesses that have ambitions yet lack resources to carve out a niche for themselves in a market dominated by multi-million dollar corporations. It is now possible for any business to store all their vital customer information in a single place, access them with ease and give a boost to decision making. More so, it won’t cost much keeping a view on customer interactions and understanding their changing tastes and preferences. Generating high quality leads thus becomes quite a simple and easy task for big entities.

Similarly, any business can now track customers and information related to them in an easy manner and that too, in one place. Every member of the department – be it sales representative in the field or managers sitting in the comfort of the office – can access all features of the platform and contribute to the level of productivity in equal manner. More so, teams can now be connected from any device and this is how distance goes completely out of the equation. With so many features at the disposal, it becomes easy for businesses to automate complex processes and boost their level of productivity.

In a nutshell, every business should look to leverage cloud computing to stay relevant in a market which is turning increasing competitive by the day. So, the best way to staying competitive, and even staying ahead of the curve, will be to invest in a feature-rich and cloud-powered automation platform and give the business all their features and benefits not available earlier. This is how goals and targets are achieved, and this is how small businesses can take on the might of big entities of the domain.

Source by Abhilash Tyagi

Technology Industry Risk in the BRIC – Where Should Your Firm Invest in 2013?

Without a doubt the BRIC countries (Brazil, Russia, India and China) – four of the world's largest emerging economies, have massive economic and investment potential, especially within the technology industry. According to Euromonitor International if the BRIC countries are able to maintain their current growth rate, the combined economies of these four global powerhouses could be worth more in US dollar terms than the G6 (Germany, France, Italy, Japan, UK and the US) by 2041. Both the Gross Domestic Product (GDP) and the Personal Disposable Income (PDI) have developed exponentially among the BRIC nations over the last decade. This growth has fueled numerous Public-Private Partnerships (PPP) across each country making Foreign Direct Investments (FDI) a formidable business venture for any major corporations. PPP deals can often be complex, financially demanding and extremely time consuming with projects lasting several years. However, under the right economic conditions and proper business strategy, they can offer significant benefits to the private business sector, the consumer and national governments. Each country may pose a different risk and the success of these projects would largely depend on the country's ability to handle such risks and minimize interruptions to the projects. Our paper examinees the comparative risk, opportunity, overall economic climate, comparative industry market potential and structure within each BRIC countries and ultimately making a recommendation on which country to invest within the technology sector.


According to data compiled by the Economist Intelligence Unit, Brazil is currently at a score of a "BBB" in its overall country risk assessment. This is otherwise known as an "investment grade status. Based on this assessment, Brazil is considered to be a low-moderate risk country to invest in depending on agency rating. Brazil is abundant in natural resources like quartz, diamonds, chromium, iron ore , phosphates, petroleum, mica, graphite, titanium, copper, gold, oil, bauxite, zinc, tin, and mercury. According to Bloomberg Media "Its natural riches have since propelled this nation of 200 million people to the top tiers of global markets . Brazil's economy has ascended the ranks of the world's largest, from 16th in 1980 to 6th today. "Brazil's large government debt and economic deficits in the 1990's facilitated private investment in various industries. The Brazilian Privatization Program from 1990-2002 led to privatization of 33 companies, an estimate 105 Billion in national revenue and increment in the investment opportunities, particularly within the technology driven telecommunications industries which represented 31% of this movement.

Reports regarding Brazil's economic future have varied widely. Despite unstable performance results across Brazil's five regions reported this year, the economic outlook for Brazil is fairly positive. The Wall Street Journal recently reported Standard & Poor's downward revision in Brazil's outlook to "negative" from "stable." According to the Economist Intelligence Unit "long-term growth forecast anticipates more rapid average annual GDP growth over the next 19 years (3.8% ) than over the past 25 (2.8%). Improvements in infrastructure and education, trade expansion, a broader presence of multinational business, a reduction in the debt-service burden and the development of Brazil's huge oil reserves will mitigate slower labor force growth and help to sustain labor productivity growth at 2.7%. "

The current political focus In Brazil is rapidly shifting to next year's general election. President, Dilma Rousseff (of the leftist Partido dos Trabalhadores) who became the first female president in the nation's history in 2010, announced her bid for another four-year term this past February. President Rousseff remains extremely popular despite corruption scandals, weak economic growth and a resurgence of inflation, particularly due to the fact that unemployment remained low at 5.8% when compared to historical trends. With respect to political risk Brazil is moderately stable in comparison to other BRIC nations. "Campaigning for the October 2014 elections in Brazil has already begun, President Dilma Rousseff's popularity has helped reduce the scope for sensitive reforms and contaminating the policy environment", according to the Economist Intelligence Unit.6 Furthermore, President Rousseff was ranked by Forbes Magazine as the # 2 most powerful woman in the world. Many International investors are attracted to Brazil because of its stable political and economic environment; however they do face very high levels of bureaucracy, taxes, crime and corruption that typically are far greater than in their home markets.

Brazil's economy is slowly recuperating from the 2011-12 downturns, but Brazil's potential growth rate is much lower than in 2004-10, when it grew by 4.5% annually. According to the Economist Intelligence Unit "The financial services sector will grow above the overall rate, but it will lose some dynamism as credit growth slows. Credit has more than doubled since 2003 in GDP terms, to 53% as of February 2013."

"With respect to financial risk, the Brazilian financial system is exposed to the effects of volatile international markets, especially for commodities and capital. Over the past decade, Brazil's financial sectors assets have doubled particularly due to expansion of the securities and derivatives markets, and heavy investments from home and abroad.

According to the Economist Intelligence Unit "With an estimated population of 195m and GDP of US $ 2.3trn in 2012, Brazil has the largest financial services market in Latin America. However, income and wealth remain highly concentrated. A continued trend towards formalization of businesses and the labor force will support financial deepening. Rising incomes will lift demand for financial services, but Brazil's labor-market dynamics are becoming less favorable than in the previous decade. "

Some economists have suggested that Brazil may become a victim of its own success. The gross public debt ratio remains high forcing the government's borrowing requirement to also stay high. According to Dimitri Demekas assistant director in the IMF's Monetary and Capital Markets department "Rapid credit expansion in recent years has supported domestic economic growth and broader financial inclusion, but could also create vulnerabilities." Nevertheless a series of additional infrastructure improvements, it's growing population, abundant natural resources and anticipated investments from the forthcoming 2014 world Cup and 2016 Olympics promise to keep Brazil at the top of global financial strategies for the years to come.

According to the Economist Intelligence Unit, using the average industry risk rating for the technology sector in 2013, Brazil scores a 43.5. In order to examine the risk vs. return, we pair this with the Economic Intelligence Units business environment score. Given on a scale of 1-10, we multiply this by 10 for purposes of comparison throughout this paper; we get 66.9 for Brazil, representing an excellent opportunity within the technology sector.


According to data compiled by the Economist Intelligence Unit, Russia currently is scores a "C" value, (54 points) in its overall risk assessment. Based on this assessment, Russia is considered to be a moderately risky country to invest in. Some of those risks include the "opaque and corrupt administration, over-reliance on commodities production and the ill-functioning judiciary."

With respect to political risk, Russia scored a "C" value (55 points) according to the Economist Intelligence Unit. President Vladimir Putin has seen various protests during his many terms, however; the country is not booming as it was in the decades immediately following the Cold War. It is evident that the government is intervening more in the economy now, causing more of a further disconnect for the working middle class. According to the Economist Intelligence Unit, "there are signs that disillusionment is spreading among ordinary Russians". With the country potentially lacking political stability, investors and other countries will not want to continue to do business with Russia.

With respect to financial risk, Russia scored a value of "C" (58 points), according to the Economist Intelligence Unit. Russia lacks heavy involvement from the government in the banking sector; therefore, it has been difficult to achieve any sort of reform for the baking industry. Furthermore, there is uncertainty in the position of the banking sector and its regulation and supervision by the government. When investors and business partners can not trust the country's central bank, it creates many issues for the country. Access to external financial and a weakened ruble, certainly do not attract companies to conduct business in Russia.

Just like the rest of the world, Russia suffered from the economic crisis that had a ripple effect on the entire global marketplace. GDP decreased by 7.8% during 2009, which affected the country in many ways. Russia saw a decline in the external demand for various commodities. While the economy and GDP fluctuated during the years following, Russia was still not seen as a favorable country to invest in partly because of the large uncertainty towards the political sector as well as the lack of confidence in the government nor financial stability.

Russia scored a 52.475 average risk on the Technology sector while the country scored a 58.6 on business environment. This combination of higher risk and lower opportunity makes Russia the least favorable country of the BRIC for technology investment based on the current economic and risk factors.


The Economist Business Intelligence unit "estimates that real GDP growth (on an expenditure basis) slowed to 3.4% in fiscal year 2012/13." The Business Intelligence unit believes that India's economy has bottomed out. The country is currently at a low point in their economic cycle with the slowest growth in ten years having taken place in the 12 months preceding March 2013. This however is good news for future investments in the country as recent economic reforms, lower interest rates and wholesale price inflation are expected to cause a real GDP growth of 6.2% in fiscal year ending 2014.

From this point on through 2030, India is predicted to be a hot bed for economic growth, making this an excellent target for global investment. India is forecasted to grow at an average of 6.4% from 2012-2030, making the country the fastest growing large economy in the world during this time. However with this growth, India will face some new challenges that could be a cause for concern.India is depending more on external investments as it continues to open its economy. This could be a risk factor for the country as it has previously been a closed economy and has enjoyed the protections from the economic downturn of 2008-2009 because of this. With the new global investments, this protection from outside influences will no longer be as strong. There is also some concern that foreign investments have recently slowed after a strong 2012 due to investors waiting to see how political uncertainty plays out.

India benefits from a relatively healthy debt to GDP ratio with the sovereign risk of the country falling between 45 and 48 for the 12 months preceding June 2013. The country has low non-performing loan (NPL) ratio's and enjoys a Banking Sector risk of 49 -51 during this same time. Though if the country adhered to international criteria for defining NPL's, this number would be higher. The currency is trending upward from 44-47 in the last 12 months due to economic reforms following India's fiscal and trade deficits as well as high inflation.

In addition to India's new need for capital infusion, the country has suffered political scandals revolving around corruption in the last three years. The country has also lost several key western allies as speculation rises that Congress will call elections early before their term ends in 2014.1 This political risk makes investment in the short term unadvisable until the political fallout surrounding the election can be determined.

Though India as a country has a lower risk ranking and an excellent forecast for economic growth, the technology sector will have to navigate some new terrain in order to continue growth. India's Technology sector risk averages 52.6, likely due to the saturation of India's IT services within the US. As India's service providers look for ways to add value and take advantage of cloud computing technology offerings, they must also look for customers outside of the US, which is not an easy task, especially considering that 9% of the 55 Asian companies in the list of the top 500 Global firms utilize outsourcing as a strategy. When weighted against the countries adjusted business environment rating of 60.4, India becomes the third rank in BRIC investment targets.


China's economy is the second largest and an important source of revenue for most multinational firms. China's growth has held up better than Brazil and India and the economy's expansion is expected to be 7.8% in 2014. Tightening labor markets and supportive government policy are expected to sustain rapid income growth in the next two years.

Although major political reforms are not expected, significant fiscal changes may be unveiled in late 2013 and in the meantime, authorities have tightened monetary policy. While economic growth rates are trending downward, real GDP growth in 2013 is still expected to be 8.5%.

The degree of government interference in the economy remains a worrying factor although the private sector is increasingly important. China's domestic demand of goods is expected to grow faster than its export markets. Although government has lowered man trade barriers in order to encourage more imports, still access to some sectors remains difficult.

China's leaders want continuing sustainable economic growth as well as enduring political control. The past emphasis on economic development is now being altered in favor of social priorities. Another challenge facing the government is to rebalance the economy, which is dependent on high levels of investment spending. Income growth will gradually boost the contribution of domestic consumption to economic expansion, but difficult reforms (particularly in the financial sector) will be required if household spending is to be fully unleashed.

China's business environment will become more favorable in the future, with its scores for most categories in the Economist Intelligence Unit's business environment rankings model improving. The biggest improvements are in categories that will benefit from the government's efforts to reform the financial sector and open the capital account but a number of other categories continue to score poorly by global and regional standards. Risks to China's political stability, continue to drag down the political environment score. The only category for which the country's score worsens is macroeconomic conditions. Its economy's massive size and rapid growth means that China boasts one of world's highest scores for market opportunities.

Although they are going through economic and social changes that threaten political stability, their security risk is fairly low and the overall risk of doing business in China is moderate to high. Popular discontent has been on a rise due to the rising costs of living, income disparity, urban unemployment, land seizures and corruption. Major reforms to address these issues look unlikely as the Chinese Communist Party will remain in power for the foreseeable future. They lack national standards and regulatory consistency is weak, enforcement is poor and political interference makes the legal and regulatory risks high. For this reason, foreign-invested enterprises avoid taking disputes to domestic courts if they can go to international arbitration instead.

Progress on the financial sector reform has begun to accelerate, China's banking and capital markets are immature but foreign-invested enterprises have generally good access to loans.

Infrastructure is improving fast and reaching advanced standards in some parts of the country. Mobile telecommunications are widespread. Internet penetration is high for a developing nation. Air transport networks are well developed and the logistics industry is growing rapidly.

China has an excellent outlook when comparing risk and opportunities. By weighing average technology industry risk of 44.9 against the adjusted business environment rating of 64.4, China becomes an excellent option as shown on the bubble chart found by following the link at the end of this article. With large disposable incomes, China also has massive growth potential.


Based on the research relating to the economic opportunity in the BRIC countries as well as the political and economic risk of entering each country, Brazil shows the strongest potential currently for firms looking to invest in the technology industry. Though there is excellent growth projected in India, 6.2% average through 2030, the technology sector is saturated. US companies are bringing Information outsourcing services back with on shoring, while Asian companies predominantly keep their information services in house. This combined with the near term political uncertainty makes India a higher risk investment. There are still opportunities in India no doubt; however this was not the most opportune BRIC country to target.Russia was the least favorable country based on business opportunity and risk factors; therefore we can also eliminate investment in Russia. China meanwhile has excellent opportunity and risk ratings as well as a large and growing economy. China does not, however, have excellent systems in place to protect patents. In fact, China has the worst policies and enforcement of any of the BRIC counties as it pertains to technology, making any investment in technology a difficult decision.

Though China has a large economy and favorable economic and risk indicators, based on China's higher comparable risk to that of Brazil's and the lower business environment rating as compared Brazil, there is a higher likelihood of success investing in Brazil in 2013. Brazil maintains the highest measure of business opportunity as weighed against risk of any of the BRIC countries as illustrated in the bubble chart found by following the Bubble Chart link at the end of this article. The growth projected in Brazil, low risk in comparison to other BRIC countries and the stabilizing political environment, we feel confident in recommending an investment in Brazil's growing technology industry. There will be bureaucratic processes to navigate, however the potential for excellent growth in technology and with minimal risk related in comparison to other BRIC countries make this an excellent investment target.

Source by Marsh

The Inshore Model That Can Transform Your Enterprise Into an Agile and Competitive Entity

Enterprises that outsource their service operations to offshore countries in order to save costs have failed at several functions that are imperative to providing an agile business environment. The realities of offshoring have manifested in the form of severe challenges such as limited process understanding, communication barriers, lack of synchronized interaction, faulty program management, poor visibility and activity management, reduced productivity, governance and infrastructure cost, data security and privacy issues and rigid implementation of new and innovative processes, thus culminating in ineffective and crippled production.

The latest trend is inshoring, where companies in the US and UK are restoring operations back in the homeland. The inshoring IT model has been invented to train and build a better and more capable workforce with business technology skills aimed at service delivery that is cost-effective, agile and aligned with business requirements. IT is at the helm of all business related practices, and the emergence of new and innovative processes adds fuel to competition. Cloud computing, SaaS applications, mobile applications, social media networking and digital media technologies have become the indisputable demands of businesses that are heavily reliant on IT departments for successful deployment and positive results. The inshoring model implements an agile and integrating process for effective business related performances.

Characteristics of the Inshore Model

  • Adopting the Diamond Service Delivery Model – The inshore diamond model concentrates on sourcing the right talent and preparing a team that can handle tasks and skills equally.
  • Training Sessions – The inshore model is equipped to train the workforce continuously at adopting better practices for better customer experiences and service delivery performances. Thus there is never a shortage of resources.
  • Quality Management of Systems and Processes – The inshore model maintains quality and standards such as ITIL and Lean Six Sigma for high levels of service delivery.
  • Technology – The adoption and integration of new technologies, such as workflow engines and pre-integrated process frameworks, gives a thrust to service delivery or alters the requirements of service delivery, such as hosted applications that add value to the business processes and enhance productivity.
  • Integration of In-house and Outsourced Teams – This integration model that brings in-house and outsourced teams together fosters enterprise collaboration and is meant for generating customer-centric services with empowering outcomes.
  • A Public and Private Partnership – A compelling partnership between local or state governments and educational institutions helps in garnering resources and funds for higher productivity in terms of recruitment, training, business development and operations, thereby controlling the costs.

Any business is unthinkable without IT. The IT suite provides cutting edge capabilities to uplift business standards and services. The inshore IT model holds the perfect answer for encouraging sustenance and proliferating business prospects. It provides top-notch information management solutions that help businesses to view and predict future trends and make important decisions. It increases productivity and scalability. It fosters integration and flexibility and brings down IT costs tremendously with its extremely competent approach of aligning various functional, technical and operational management processes.

Source by David Almore

QuickBooks Hosting: Using QuickBooks From Anywhere and Anytime

QuickBooks Hosting is a term that involves two parties; first is the QuickBooks Professionals like CPA and Bookkeepers and second is the cloud computing technologies providers. In the early age, QuickBooks online was giving a solution to those professionals who wanted to run it from different locations while travelling mostly, but as it is not coming with all features, it could not fulfill the expectations of QuickBooks professionals. QuickBooks hosting was not very popular in starting, but as the cloud computing was getting so much of hits and publicity, the users started to try QuickBooks hosting practices with technology providers. Now a days, it would be hard to say that if someone is not aware of QuickBooks hosting practice. Thousands of CPA and Bookkeepers along with Tax professionals are running their QuickBooks and other applications with QuickBooks hosting providers. Putting critical data and information to third party service provider is always concerned but you can select service providers those have been given the certificate of SAS70 and SSAE for software hosting and cloud computing.

Prepare a checklist if you would like to host your QuickBooks:

1. Company credentials: QuickBooks hosting needs adequate knowledge and experience so if a company has like 2-4 years of experience in hosting practices, this will be a good sign to go ahead with that company.

2. Server Location: Because this is your data, it would be always better to keep your data in your country. There must be a solid proof to show that data being hosted in USA or Canada.

3. SAS70 or SSAE certification: You may see a lot of hosting providers if you go for a search on google or bing or yahoo. But you must get a valid proof if the service provider you chose is a SAS70 or SSAE certified.

4. Customer reference: If I am using IPhone, i must know all the pros and cons of this. You should believe that customer never lies. Ask your QuickBooks hosting provider to give a few references and then you can talk to them to know how they have been dealt by the hosting provider.

The So, after choosing your perfect hosting provider, you can get multiple benefits of QuickBooks Hosting . You can make a comparison chart which can help you decide a reliable and most affordable service provider. The benefits are:

1. Cut your huge IT upfront cost: If you are setting up QuickBooks Hosting in your office, there will be a huge cost to manage IT staffs, backups, maintenance and security. So once you decided to go with QuickBooks hosting, you can save your upfront cost and a small price can give you all benefits.

2. Multi User Access System: Suppose you need to get access to your file from a client computer, or your client want to access the same file or your subordinate want to do the bookkeeping from his home, there are certain circumstances that demands QuickBooks application and data to be available all the time and they have access to the same file simultaneously. This is only possible with QuickBooks hosting. Moreover, you can start chat messenger within QuickBooks to guide or instruct one another in realtime.

3. Seamless access to other files and application: What if you are running QuickBooks, ATX, Drake, Microsoft Office on a single server and managing everything remotely just like you are working in a virtual office. You can export to an excel file, make a PDF of an invoice or attaching your logo to the QuickBooks invoice.

4. Universal Printing: You may have connected to your local printer, network printer, or PDF printer but if you get the facility to use all of your printers on remote server for QuickBooks, this would be one of the major benefits of QuickBooks Hosting. You can print any report, sheet, pay orders, invoices directly to your local printer.

Source by Brian M Taylor

Cloud Hosting Versus Shared Hosting for WordPress

Hosting for WordPress has gained popularity over the last 18 months. With companies like Rack Space Cloud and Media Temple climbing the ranks for Cloud Computing and the Power of WordPress it's no surprise a lot of WordPress users are starting to switch. The question is, Is it the right move? Or should you stick with shared hosting? Lets look into cloud computing a little more and why it's so popular.

Cloud Hosting provides something shared hosting can not , instant scalability. Instant scalability is a websites ability to handle sudden spikes in web traffic without slowing down or worse, crashing. This is done through clusters of servers all connected to a cloud network. Why is this important for WordPress users? WordPress has grown to become the most popular CMS online today. Companies like are powered by WP and need the ability to sustain large amounts of web traffic. On top of the abilities of cloud hosting though scalability the offer apps you can not find on shared hosting networks. The most popular app (extension) is CDN or "content delivery network". With cloud you can add a CDN to host all attachments and images separately so your site loads much faster. It's a fact – slow sites lose readers and the faster you make you WordPress site the better. The downside for some WP users is the cost. Although not really expensive for some other are used to shared hosting prices so making the switch can seem pricey. Cloud hosting is a good choice for those wanting high power, scalability, exclusive apps, and intelligent programs all for about $ 20 a month.

Shared Hosting Has been around for many years now. These hosting networks have provided WP users with exceptional hosting applications, one click installers, inexpensive pricing, and for the most part, good customer service. Shared hosting is a good hosting choice for those looking to host one to five WordPress sites with very little to moderate traffic, simple applications, small email accounts all for about $ 5 a month. Shared hosting works by using a cluster of static servers inside one facility. Shared hosting also includes webmasters sharing IP address with Servers. Some people consider this a bad thing because of who you might share servers or IP address with. This is easy to avoid when using Cloud Computing.

WordPress Hosting can be handled by either cloud or shared hosting. It really depends on what type of site your hosting, what you predict as traffic and visitor engagement, the content you are publishing, and how you plan on maintaining your site. If you plan on a lot of traffic, complex code and applications, in depth user engagement then cloud hosting is the right choice for you. If you plan on establishing an small personal online portfolio, a small blog, or light weight corporate site then shared hosting is for you. One other aspect I recommend. If you plan on working very hard on your SEO, I would suggest using cloud because of the speed and CDN tools.

Source by Jason Brandon Davis